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Brand management

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Marketing Resources for Marketing Professionals
Aggiornato: 2 ore 16 min fa

How to Integrate Brand and Culture (and Why You Should): 'Fusion' Author Denise Lee Yohn on Marketing Smarts [Podcast]

Gio, 07/19/2018 - 16:00
Denise Lee Yohn shares insights from her book 'Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies.' Read the full article at MarketingProfs

How to Launch a New Brand: Five Tips for an Unforgettable Debut

Lun, 06/25/2018 - 16:00
Follow these five steps to create a memorable and effective brand that will help your company stand out from the competition. Read the full article at MarketingProfs

Brand Value, Marketing Humor, and Team Diversity: Dara Treseder of GE on Marketing Smarts [Podcast]

Gio, 05/24/2018 - 16:00
The CMO of GE Business Innovations & GE Ventures discusses branding and demand generation, the role of emotions and data in powering your marketing, the importance of a diverse marketing team, and building and measuring brand value. Read the full article at MarketingProfs

Brand Love Is Bullsh*t... So Now What Do We Do? Five Things.

Lun, 05/21/2018 - 16:00
The idea of creating a brand that customers will love is, really, something of a fairy tale. But we're big kids now, so let's put the fairy tales aside, roll up our sleeves, and get to work. Read the full article at MarketingProfs

Tools for Building Your Brand in the Age of Digital Distraction: 'Brand Now' Author Nick Westergaard on Marketing Smarts [Podcast]

Gio, 05/10/2018 - 16:00
Author and brand strategist Nick Westergaard of Brand Driven Digital shares tips from his latest book, 'Brand Now: How to Stand Out in a Crowded, Distracted World.' Read the full article at MarketingProfs

Ruthless B2B Positioning: Messaging Expert Lawson Abinanti on Marketing Smarts [Podcast]

Mer, 04/25/2018 - 16:00
Lawson Abinanti, B2B marketing and messaging strategy consultant, offers tips for positioning a B2B brand, and urges marketers to be "ruthless" by focusing on ideal buyers instead of diverting resources to one-off sales. Read the full article at MarketingProfs

Brand Loyalty Programs: Satisfaction and Engagement Trends

Mer, 04/11/2018 - 15:00
Some 71% of consumers who are members of loyalty programs say membership is a meaningful part of their relationships with brands, according to recent research from Bond Brand Loyalty. Read the full article at MarketingProfs

The Companies With the Best (and Worst) Reputations With US Consumers

Mar, 04/03/2018 - 15:00
E-commerce giant Amazon.com has the best overall reputation with US consumers among well-known companies, according to recent research from The Harris Poll. Read the full article at MarketingProfs