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Brand management

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Marketing Resources for Marketing Professionals
Aggiornato: 23 ore 25 min fa

The New Branding: Five Tips for Creating Shareable Brand Experiences

Gio, 08/23/2018 - 16:00
Today, branding is not about slapping logos on various media. To grow, your brand needs to be providing consumers with disruptive—that is, memorable and sharable—experiences. Read the full article at MarketingProfs

Tasty Naming Lessons Delivered to You by Meal Kit Companies

Gio, 08/23/2018 - 16:00
Meal kit companies can teach you more than just how to cook. This analysis of the names of the brands in that industry provides insight into creating memorable and evocative brand and product names. Read the full article at MarketingProfs

How Job Candidates Evaluate Potential Employers

Lun, 07/30/2018 - 15:00
Job candidates say the factors most damaging to a potential employer's brand are a reputation for poor work-life balance and excessive turnover, according to recent research from MRINetwork. Read the full article at MarketingProfs

How to Integrate Brand and Culture (and Why You Should): 'Fusion' Author Denise Lee Yohn on Marketing Smarts [Podcast]

Gio, 07/19/2018 - 16:00
Denise Lee Yohn shares insights from her book 'Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies.' Read the full article at MarketingProfs

How to Launch a New Brand: Five Tips for an Unforgettable Debut

Lun, 06/25/2018 - 16:00
Follow these five steps to create a memorable and effective brand that will help your company stand out from the competition. Read the full article at MarketingProfs