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Marketing Resources for Marketing Professionals
Aggiornato: 12 ore 29 min fa

Three Takeaways for Marketers From the Repositioning of Brand Taylor Swift

Gio, 11/16/2017 - 16:00
Many of us in marketing recognize that Taylor Swift is a cunning, calculated positioning savant, and the new, edgy, and angry Taylor is nothing but a brand refresh. Here are three takeaways for your own company or brand. Read the full article at MarketingProfs

The 15 Brand Logos That Appear Most Often on Instagram and Twitter Posts

Ven, 11/10/2017 - 15:00
The logos of McDonald's and Nike appear most often in images posted on Instagram and Twitter, according to recent research from Brandwatch. Read the full article at MarketingProfs

The Most Popular Colors in Business and What They Say About a Brand [Infographic]

Ven, 11/03/2017 - 15:00
Selecting brand colors can be daunting: Should you go for an eye-catching red or a trustworthy blue? Today's graphic provides insights into how different colors make us feel and which colors are dominant in which industries. Read the full article at MarketingProfs

The 10 Most Relevant Brands With US Consumers

Gio, 11/02/2017 - 14:00
Consumers in the United States say Apple, Google, and Amazon are the most "relevant" brands, according to recent research from Prophet. Read the full article at MarketingProfs

Tips for Creating a Standout Logo [Infographic]

Ven, 10/27/2017 - 16:00
There are many elements of a logo to consider: colors, fonts, simplicity, timelessness, uniqueness, and—perhaps most important—the emotions it evokes. Check out this infographic for tips on creating just the right logo for your brand. Read the full article at MarketingProfs

The 25 Brands US Consumers Feel the Most Loyalty Toward

Ven, 10/20/2017 - 15:00
Consumers in the United States feel the most loyalty toward--among major brands--Amazon's e-commerce store and Google's search engine, according to recent research from Brand Keys. Read the full article at MarketingProfs

The 10 Most Valuable Global Brands in 2017

Gio, 10/12/2017 - 15:00
Apple and Google are the two most valuable global brands, according to recent research from Interbrand. Read the full article at MarketingProfs

The Evolution of 13 Famous Logos [Infographic]

Ven, 10/06/2017 - 15:00
How have iconic logos evolved over time? Do logo changes tend to correspond to periods of revenue growth for brands? Read the full article at MarketingProfs