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Marketing Resources for Marketing Professionals
Aggiornato: 3 ore 22 min fa

Fake News, Real Concerns: How Misleading Content Affects Advertising [Infographic]

Ven, 06/09/2017 - 15:00
Some 96% of online advertisers say they are concerned about their ads' appearing alongside fake-news content, according to recent research from Brightroll. Read the full article at MarketingProfs

The Future of Video in Marketing: Proof That Video Can Drive Sales

Gio, 06/08/2017 - 16:00
Digital video's best-practices are becoming increasingly apparent--and, with them, ROI performance is improving. Digital video is moving from a branding to a sales and branding tool. Here's what you need to know. Read the full article at MarketingProfs

How Marketing and Advertising Agencies Are Compensated

Mer, 06/07/2017 - 15:00
Most marketing and advertising agencies receive fixed or labor-based payment for their work, rather than commission-based payment, according to recent research from the Association of National Advertisers (ANA). Read the full article at MarketingProfs

#SocialSkim: Skype Mutates, Instagram Ads Connect to Messenger: 11 Stories This Week

Sab, 06/03/2017 - 16:00
Skype mutates to take on Snapchat and Messenger; LinkedIn Groups gives brands an edge; Instagram now has links and Messenger ad integration; 2016's worst brand social media fails so far; Reddit's becoming a full-fledged network; much more! Read the full article at MarketingProfs

Got a Pen? How to Grow and Differentiate Your Brand With Promotional Products [Infographic]

Ven, 06/02/2017 - 16:00
Who doesn't love swag? Promotional products can be an effective way to make your brand name memorable to consumers. Check out this infographic for tips on which products to choose and how to calculate ROI. Read the full article at MarketingProfs

Google AdWords Updates to Keep in Mind in 2017 (Article 2 of 2)

Mer, 05/31/2017 - 16:00
This article gives search and other digital marketers an idea of how the most significant changes in Google's paid products will affect search advertising strategy in 2017 and beyond. Read the full article at MarketingProfs

What Advertisers Look for in Video Content Platforms

Mar, 05/30/2017 - 15:00
Marketers look most closely at measurability and pricing when deciding which platforms to run pre-roll video ad campaigns on, according to recent research from Trusted Media Brands. Read the full article at MarketingProfs

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