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Marketing Resources for Marketing Professionals
Aggiornato: 3 ore 22 min fa

Your Brand in Three Notes: David Meerman Scott and Juanito Pascual Talk Sonic Branding on Marketing Smarts [Podcast]

Mer, 07/26/2017 - 16:00
Best-selling author and marketing expert David Meerman Scott and musician Juanito Pascual, co-founders of sonic branding studio Signature Tones, discuss how a "sonic logo" and custom music can help you connect with your audience. Read the full article at MarketingProfs

11 Powerful Approaches to Marketing Highly Unsexy Products

Mer, 07/26/2017 - 16:00
The appeal of some products is obvious; they practically sell themselves. Other, "boring" products? Not so much... There is hope, though. Here are 11 powerful ways to market products that, on the face of it, seem totally unsexy. Read the full article at MarketingProfs

YouTube Advertising Benchmarks by Age, Device, and Industry

Mer, 07/26/2017 - 15:00
Older audiences tend to pay more attention to video ads on YouTube, and they also tend to be more costly to reach, according to recent research from Strike Social. Read the full article at MarketingProfs

#SocialSkim: LinkedIn Jumps Into Video, Amazon's Social Shopping Platform: 10 Stories This Week

Sab, 07/22/2017 - 16:00
This week, it's all about LinkedIn: native video, a lite mobile version, and a Windows 10 app. Also: Amazon's social-shopping feed and plans for a WhatsApp competitor; Facebook's Marketplace ad tests and alternative News Feed; the status of paid social; and more! Read the full article at MarketingProfs

Paid Social Media Budgets: Network Ad Spend Trends

Mer, 07/19/2017 - 15:00
Facebook is already the most used social network by marketers for advertising, and it is also the platform marketers are most bullish about for the next 12 months, according to recent research from Hanapin Marketing. Read the full article at MarketingProfs

For Serious ROI, B2B Companies Should Adopt These Three B2C Marketing Strategies

Mar, 07/18/2017 - 16:00
Just because B2C brands cater to a different type of audience doesn't mean you can't pull a page from their playbook for your B2B marketing. In fact, doing so may bring a little more clarity--and a little more bang for your buck. Read the full article at MarketingProfs

Podcast Advertising: Revenue and Format Trends

Mar, 07/18/2017 - 15:00
Total advertising revenue for the largest podcasting organizations jumped 72% between 2015 and 2016, according to recent research from the Internet Advertising Bureau (IAB) and PwC. Read the full article at MarketingProfs

#SocialSkim: LinkedIn Custom Notifications, Facebook Monetizes Messenger: 10 Stories This Week

Sab, 07/15/2017 - 16:00
LinkedIn's suite of tools to help you customize notifications; Facebook Messenger ads roll out globally, and Instant Article subscriptions are almost here; why Snap Map is worth paying attention to; get B2B leads with LinkedIn's Sponsored InMail; search via emoji; more! Read the full article at MarketingProfs

Four Ways Snapchat Can Get Ahead of the Competition Post-IPO

Mar, 07/11/2017 - 16:00
To stay competitive post-IPO, Snap needs to not only maintain and grow its user base but also convince marketers of the value of using the platform for marketing and advertising. Here's what it has going for it. Read the full article at MarketingProfs

#SocialSkim: Snapchat's Business-Friendly Features, Facebook's Transparency Metrics: 10 Stories This Week

Sab, 07/08/2017 - 16:00
This week: Snapchat's new business-friendly features to fend off Instagram; Facebook's drone test to bring Internet to rural areas, and new transparency metrics to gain brands' trust; boost traffic with Instagram Story Ads; how teens use social; more! Read the full article at MarketingProfs

#SocialSkim: Facebook's Huge Investment, YouTube at VidCon: 11 Stories This Week

Ven, 06/30/2017 - 16:00
Facebook to spend millions on original shows, hits major user milestone; YouTube's VidCon announcements and its experimental app open to all; Instagram tires to make you share more; Reddit's big video effort; why you can't just focus on paid social; more! Read the full article at MarketingProfs

How to Improve Your Marketing ROI With Google AdWords [Infographic]

Gio, 06/29/2017 - 16:00
Google AdWords can be an extremely cost-effective way to advertise and reach customers all over the world. This infographic explains how AdWords works—and how it can improve your ROI. Read the full article at MarketingProfs

Addressable Advertising and Why Marketers Love It: Experian's Jay Stocki on Marketing Smarts [Podcast]

Mer, 06/28/2017 - 16:00
Jay Stocki of Experian Marketing Solutions explains addressable advertising--what it is, how it works, and why it's the future of TV advertising. Read the full article at MarketingProfs

#SocialSkim: Google Aggregates Job Listings, Snapchat's Location-Sharing: 10 Stories This Week

Sab, 06/24/2017 - 16:00
Google becomes the biggest job-search platform; Snapchat maps help users meet up; LinkedIn makes comments expressive; Music.ly's original programming with big partners; Instagram Stories user base soars; GIF's 30th anniversary... Read the full article at MarketingProfs

The Top 4 Threats to Creative Copywriting and How to Overcome Them

Ven, 06/23/2017 - 16:00
Copywriters know that creativity doesn't always come right when you need it. Here are four common causes of creative block--and ideas for overcoming them. Read the full article at MarketingProfs

What Bothers Consumers Most About Brand Marketing

Lun, 06/19/2017 - 15:00
Consumers say the thing they dislike most about brand marketing is false, misleading, or phony advertising, according to recent research from the CMO Council and Dow Jones. Read the full article at MarketingProfs

#SocialSkim: Apple's Business Chat, Twitter's Major Redesign: 11 Stories This Week

Sab, 06/17/2017 - 16:00
Apple's Business Chat vs. Messenger; Twitter's big redesign; why Yahoo's grand social media Tumblr plan failed; Facebook's paid news subscriptions, profile cover videos; Instagram's archive feature and sponsored-content labels; Snapchat's self-serve ads... Read the full article at MarketingProfs

Marketing and Podcasts: What You Need to Know [Infographic]

Mer, 06/14/2017 - 16:00
Whether you're creating a podcast or you're just advertising on one, this infographic has all the important stats and facts you need to know about the medium and how to use it as a marketer. Read the full article at MarketingProfs

How Much Digital Ad Spend Is Lost to Fraudulent Bots?

Mar, 06/13/2017 - 15:00
Brands worldwide are set to lose $6.5 billion in online advertising spend to fraudulent bots this year, according to recent research from White Ops and the Association of National Advertisers (ANA). Read the full article at MarketingProfs

#SocialSkim: Facebook Plans New Messaging App, Instagram Hooks Small Biz: 11 Stories This Week

Sab, 06/10/2017 - 16:00
Facebook gives parents control with teen messaging app; Instagram vs. Snapchat for small business; Facebook, WhatsApp revamp photo features; the only social listening tool for Reddit; Facebook's mid-roll ads underwhelm; social media B2B trends... Read the full article at MarketingProfs

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