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Marketing Resources for Marketing Professionals
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What's Coming Up? Online Advertising Trend Predictions for 2018 [Interactive Infographic]

Lun, 01/22/2018 - 16:00
Marketers can expect 2018 to be a big year for digital advertising, with continued growth in voice search, video ads, targeting accuracy, and more. Check out four big digital ad predictions here. Read the full article at MarketingProfs

#SocialSkim: Coping With Facebook Changes; WhatsApp Business App Launched: 10 Stories This Week

Sab, 01/20/2018 - 16:00
Your social strategy in the wake of Facebook's big algorithm change; WhatsApp launches its business app; Snapchat users unhappy with redesign; Facebook's plans to become more local & declutter Messenger; micro-influencer gold; Facebook's interactive Watch Parties... Read the full article at MarketingProfs

#SocialSkim: Facebook's Sweeping Algorithm Change; LinkedIn's Repositioning: 11 Stories This Week

Sab, 01/13/2018 - 16:00
Facebook's biggest algorithm change in years; LinkedIn's campaign to reposition; networks that Americans want to see gone; LinkedIn has new competition in Ripple; leaked Snapchat data; a new network to combat the echo chamber; more! Read the full article at MarketingProfs

Segmentation Models Are Outdated: How to Update Your Marketing Segmentation Practices

Mer, 01/10/2018 - 16:00
For decades, marketers have meticulously segmented audiences on demographics and personas, but these methods are growing irrelevant. There are stronger predictors of buying habits. Read the full article at MarketingProfs

How News Publishers Are Approaching Native Advertising: Creation and Sales Trends

Lun, 01/08/2018 - 07:00
Just over half of news publishers say they now offer native advertising options on their platforms, according to recent research from the Native Advertising Institute and the International News Media Association. Read the full article at MarketingProfs

#SocialSkim: Snapchat Everywhere; Zuckerberg's Surprising 2018 Goal: 10 Stories This Week

Sab, 01/06/2018 - 16:00
Why you might see a lot more Snapchat on the Web & why it might launch unskippable ads; Zuckerberg's personal 2018 resolution; Instagram recommended posts in user feeds & a new way to share Stories to WhatsApp; 2018 trends & predictions; more! Read the full article at MarketingProfs

Marketers' Top Mobile Advertising Challenges

Gio, 01/04/2018 - 15:00
Marketers say their biggest challenges with mobile advertising are opaque data and a lack of internal knowledge about the approach, according to recent research from AppsFlyer and Forrester. Read the full article at MarketingProfs

The State of B2B Programmatic Advertising

Mar, 01/02/2018 - 15:00
Most B2B firms are now buying or selling advertising programmatically, according to a recent report from Dun & Bradstreet and Adweek BrandShare. Read the full article at MarketingProfs

#SocialSkim: Facebook vs. 'Engagement Bait'; Amazon vs. YouTube: 11 Stories This Week

Sab, 12/23/2017 - 16:00
Facebook's war on engagement bait; Amazon just trademarked AmazonTube; Snapchat is teens' favorite; Twitter makes business direct messaging more personal; make your own Snapchat Lenses; 2018 marketing predictions from LinkedIn; much more... Read the full article at MarketingProfs

The Advertising Media That Consumers Trust Most

Lun, 12/18/2017 - 15:00
Consumers in the United States say television and print are the advertising media they trust most, according to recent research from Clutch. Read the full article at MarketingProfs

#SocialSkim: WhatsApp Business Features; Facebook's New Organic Reach: 11 Stories This Week

Sab, 12/16/2017 - 16:00
WhatsApp unveils business account features, hints at app for brands; Facebook redefines how it calculates organic reach; Instagram just reinvented the hashtag; with "threads," Twitter makes tweetstorms official; Pinterest's self-serve analytics tool; more! Read the full article at MarketingProfs

Five Trends That Will Shape Mobile Adtech in 2018

Mer, 12/13/2017 - 16:00
Ad tech trends seldom mature overnight, but as the industry figures out how it can improve user experience as well as increase revenue, 2018 will be a rough ride for most. Read the full article at MarketingProfs

Five Things Pro Facebook Marketers Do Differently

Mer, 12/13/2017 - 16:00
Why is it that some brands seem to achieve success with social advertising, whereas others struggle to find the right formula? Read on for five secrets from Facebook marketing pros to learn how your Facebook ads can have real impact on your bottom line. Read the full article at MarketingProfs

Global Ad Spend Forecast for 2018

Mer, 12/13/2017 - 15:00
Global advertising expenditure is expected to grow 4.1% in 2018 and reach a total spend of $578 billion by year's end, according to recent research from Zenith. Read the full article at MarketingProfs

Facebook 3Q17 Advertising Benchmarks

Mar, 12/12/2017 - 15:00
The average clickthrough rate (CTR) of Facebook ads increased both year over year and quarter over quarter in 3Q17, according to recent research from iProspect. Read the full article at MarketingProfs

#SocialSkim: Facebook Messenger for Kids; Instagram's New App: 10 Stories This Week

Sab, 12/09/2017 - 16:00
Facebook launches Messenger Kids app; Instagram tests standalone messaging app, adds Stories features; Twitter Lite expands to conquer new markets; Facebook allows pre-roll video ads; Pinterest's president is stepping down; and much more... Read the full article at MarketingProfs

What Entices Holiday Shoppers Into Physical Stores

Ven, 12/08/2017 - 15:00
Male holiday shoppers are more likely than female holiday shoppers to be drawn into brick-and-mortar stores by online ads and deals displayed in windows, according to recent research from Euclid. Read the full article at MarketingProfs

Six Ways Content Marketers Can Use Audio Marketing

Gio, 12/07/2017 - 16:00
People are busier than ever, and increasingly they are learning by listening to podcasts while multitasking. Accordingly, audio content might be the perfect choice to market your business or brand. Read the full article at MarketingProfs

How Local Businesses Are Advertising This Holiday Season

Gio, 12/07/2017 - 15:00
Facebook is the most popular channel with local businesses for running advertising campaigns this holiday season, according to recent research from Netsertive. Read the full article at MarketingProfs

Effective Social Media Ads: How to Leverage AI-Assisted Creativity

Mar, 12/05/2017 - 16:00
By testing various creative treatments, prioritizing the role creative plays in ads, and choosing the right tools for ad creation, marketers can do more of what they do best: offer creative solutions to their customers and prospects. Read the full article at MarketingProfs

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