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Marketing Resources for Marketing Professionals
Updated: 3 hours 9 min ago

The 10 Industries Most Distrusted by US Consumers

Fri, 09/15/2017 - 15:00
The oil/petroleum and marketing/advertising industries are the most distrusted by consumers in the United States, according to recent research from HaloCigs. Read the full article at MarketingProfs

60+ Boutique Hotels, 1 Unique Brand: Kathleen Reidenbach of Kimpton on Marketing Smarts [Podcast]

Wed, 09/13/2017 - 16:00
Kathleen Reidenbach, chief commercial officer for Kimpton Hotels & Restaurants, shares lessons in managing a global brand for a hospitality company with more than 60 boutique properties all over the world. Read the full article at MarketingProfs

Five Keyword Types Small Business Owners Need to Track for Social Media and Web Monitoring

Wed, 08/30/2017 - 16:00
Social media monitoring has become an important part of digital marketing. Though most marketers understand its necessity, the details aren't as clear. The most common question: What keywords should I monitor? Read the full article at MarketingProfs

These Six Nonprofit Strategies Will Supercharge Your For-Profit Business

Mon, 08/28/2017 - 16:00
To survive and thrive, nonprofits have had to develop approaches and skills that for-profits can also use to improve their competitive position, customer relations, and long-term health and value. Read the full article at MarketingProfs

Loyalty in the Time of Couponing: Barry Kirk on Marketing Smarts [Podcast]

Wed, 08/23/2017 - 16:00
Barry Kirk, vice-president of marketing for Maritz Motivation Solutions, shares tips on developing effective loyalty programs and discusses strategies for building "cult loyalty" for your brand. Read the full article at MarketingProfs

Is There Such a Thing as a 'Brand Fail' Anymore?

Thu, 08/17/2017 - 16:00
When corporations mess up, the online outrage and media recrimination seem devastating. But, these days, the result is often increased brand awareness. What does a business have to do to really fail? Read the full article at MarketingProfs

How to Become a Merchandising Rock Star: Andrea Syverson on Marketing Smarts [Podcast]

Wed, 08/09/2017 - 16:00
Branding and merchandising expert Andrea Syverson explains how brands can become merchandising rock stars, how B2B and B2C brands alike can use merchandising to address customer pain points, and how "verbifying" your brand can help you to focus your marketing message. Read the full article at MarketingProfs

The Google Search Volume of Major Brands vs. Challenger Brands [Infographic]

Fri, 08/04/2017 - 15:00
How much more are major, established brands searched for on Google compared with smaller, challenger brands? An analysis by SLANT examined Google search trend data for 20 categories in the United States. Read the full article at MarketingProfs

The 10 Brands US Consumers Feel Most Intimately Connected With

Wed, 08/02/2017 - 15:00
Consumers in the United States say Apple and Disney are the two brands they feel most intimately connected with, according to recent research from MBLM. Read the full article at MarketingProfs

Your Brand in Three Notes: David Meerman Scott and Juanito Pascual Talk Sonic Branding on Marketing Smarts [Podcast]

Wed, 07/26/2017 - 16:00
Best-selling author and marketing expert David Meerman Scott and musician Juanito Pascual, co-founders of sonic branding studio Signature Tones, discuss how a "sonic logo" and custom music can help you connect with your audience. Read the full article at MarketingProfs

The 10 Most (and Least) Socially Responsible US Companies

Fri, 06/30/2017 - 15:00
Consumers in the United States rate Wegmans, Publix, and Amazon.com as the most socially responsible companies, according to recent research from The Harris Poll. Read the full article at MarketingProfs

Four Steps to a Compelling Brand Story That Wins Over Customers

Thu, 06/29/2017 - 16:00
When a brand story is crafted correctly, consumers will be proud to associate with and represent your brand, and they will market it of their own volition via word-of-mouth. Read the full article at MarketingProfs

The Tangled Web of the Digital Giants [Interactive Infographic]

Wed, 06/28/2017 - 16:00
Oh, what a tangled web we weave... when we merge and acquire so many companies! This interactive infographic sorts out which companies own which digital brands and how they are connected. Read the full article at MarketingProfs

The Most Important Branding Element You Are Likely Ignoring

Wed, 06/28/2017 - 16:00
Branding is vital in today's crowded marketplace of companies, ideas, and products. And though most of us understand visual branding with images, colors, logos, etc., few understand that sounds and music can align perfectly with brand attributes--and set your brand apart. Read the full article at MarketingProfs

Where in the World Is Your Brand From, and Why Does It Matter? [Infographic]

Thu, 06/22/2017 - 16:00
The "geographic entanglement" of your company is one aspect of its brand that you have little control over, but it can have a big influence on your buyers. See this infographic for more on the role of geography in branding. Read the full article at MarketingProfs

Three Ways Your Brand's Visual Identity Can Win (or Lose) New Customers [Infographic]

Fri, 06/09/2017 - 16:00
What do your brand's colors say about your company? Check out this infographic for tips on creating a visual identity to help your brand stand out and win customers. Read the full article at MarketingProfs

Bored With Brainstorming? Try These Five Creativity Boosters

Wed, 06/07/2017 - 16:00
Tired of brainstorming? It works if done right, but it's not the only way to shake loose creative ideas. Here are 5 effective ways to uncover core brand elements, reframe concepts for stronger appeal, generate fresh approaches--and unravel other marketing and communications problems. Read the full article at MarketingProfs

Got a Pen? How to Grow and Differentiate Your Brand With Promotional Products [Infographic]

Fri, 06/02/2017 - 16:00
Who doesn't love swag? Promotional products can be an effective way to make your brand name memorable to consumers. Check out this infographic for tips on which products to choose and how to calculate ROI. Read the full article at MarketingProfs

The Dangers of Being Too Political on Social Media

Thu, 06/01/2017 - 16:00
A friend shared an image on Facebook. Intended to be a funny political meme, it instead offended many who saw it... Should she have shared that post? Could she have lost her job? Might the issue have been avoided? Are people just overly sensitive? Let's explore those questions. Read the full article at MarketingProfs

The Incredible Credible Website: How Credibility Boosts Your Business [Infographic]

Tue, 05/30/2017 - 16:00
Is your website trustworthy? The answer to that question can have a big impact on whether people purchase—or go elsewhere. Check out this infographic that explains how to make your site more credible. Read the full article at MarketingProfs