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Marketing Resources for Marketing Professionals
Updated: 13 hours 36 min ago

Local Reviews: Which Platforms Do Consumers Post on Most?

Thu, 02/15/2018 - 15:00
Since 2015, Google has outpaced Facebook, Yelp, Foursquare, and TripAdvisor in local business reviews, according to recent research from BrightLocal. Read the full article at MarketingProfs

How Color Impacts Fashion Brands' Instagram Engagement

Fri, 02/09/2018 - 15:00
Do images from fashion brands that feature certain colors tend to garner more engagement on Instagram? To find out, Corra examined more than 200,000 images posted to Instagram by 200 popular fashion brands. Read the full article at MarketingProfs

Which Fortune 500 Brands Excel at Marketing to Potential Employees?

Thu, 02/08/2018 - 15:00
Which large corporations in the United States excel at marketing to potential employees and at inspiring current employees to share positive experiences? Read the full article at MarketingProfs

Before Building Brand Awareness, You Need to Assess Brand Value. Here's How to Do Both.

Wed, 01/24/2018 - 16:00
Imagine you're tasked with planning a trip. Now imagine trying to do that without knowing the trip's starting point... Tough, right? It's the same with a brand-awareness campaign. You won't get far without first knowing your brand's current standing in the market. Read the full article at MarketingProfs

Do Consumers Want Businesses to Take Political and Social Stands?

Tue, 01/23/2018 - 15:00
Most US consumers say it is important for businesses to take a stand on social/political issues, but most also say corporate activism should happen only around certain causes and on certain channels, according to research from Sprout Social. Read the full article at MarketingProfs

Three Takeaways for Marketers From the Repositioning of Brand Taylor Swift

Thu, 11/16/2017 - 16:00
Many of us in marketing recognize that Taylor Swift is a cunning, calculated positioning savant, and the new, edgy, and angry Taylor is nothing but a brand refresh. Here are three takeaways for your own company or brand. Read the full article at MarketingProfs

The 15 Brand Logos That Appear Most Often on Instagram and Twitter Posts

Fri, 11/10/2017 - 15:00
The logos of McDonald's and Nike appear most often in images posted on Instagram and Twitter, according to recent research from Brandwatch. Read the full article at MarketingProfs