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Marketing Resources for Marketing Professionals
Updated: 11 hours 42 min ago

Three Takeaways for Marketers From the Repositioning of Brand Taylor Swift

Thu, 11/16/2017 - 16:00
Many of us in marketing recognize that Taylor Swift is a cunning, calculated positioning savant, and the new, edgy, and angry Taylor is nothing but a brand refresh. Here are three takeaways for your own company or brand. Read the full article at MarketingProfs

The 15 Brand Logos That Appear Most Often on Instagram and Twitter Posts

Fri, 11/10/2017 - 15:00
The logos of McDonald's and Nike appear most often in images posted on Instagram and Twitter, according to recent research from Brandwatch. Read the full article at MarketingProfs

The Most Popular Colors in Business and What They Say About a Brand [Infographic]

Fri, 11/03/2017 - 15:00
Selecting brand colors can be daunting: Should you go for an eye-catching red or a trustworthy blue? Today's graphic provides insights into how different colors make us feel and which colors are dominant in which industries. Read the full article at MarketingProfs

The 10 Most Relevant Brands With US Consumers

Thu, 11/02/2017 - 14:00
Consumers in the United States say Apple, Google, and Amazon are the most "relevant" brands, according to recent research from Prophet. Read the full article at MarketingProfs

Tips for Creating a Standout Logo [Infographic]

Fri, 10/27/2017 - 16:00
There are many elements of a logo to consider: colors, fonts, simplicity, timelessness, uniqueness, and—perhaps most important—the emotions it evokes. Check out this infographic for tips on creating just the right logo for your brand. Read the full article at MarketingProfs

The 25 Brands US Consumers Feel the Most Loyalty Toward

Fri, 10/20/2017 - 15:00
Consumers in the United States feel the most loyalty toward--among major brands--Amazon's e-commerce store and Google's search engine, according to recent research from Brand Keys. Read the full article at MarketingProfs

The 10 Most Valuable Global Brands in 2017

Thu, 10/12/2017 - 15:00
Apple and Google are the two most valuable global brands, according to recent research from Interbrand. Read the full article at MarketingProfs

The Evolution of 13 Famous Logos [Infographic]

Fri, 10/06/2017 - 15:00
How have iconic logos evolved over time? Do logo changes tend to correspond to periods of revenue growth for brands? Read the full article at MarketingProfs

How to Choose a Font for Your Brand [Infographic]

Mon, 09/25/2017 - 16:00
Imagine "McDonald's" with a formal, seriffed "M" or "Coca-Cola" in typewriter text. A brand's font speaks to a brand's qualities, and picking the right font is vital to your branding efforts. Read the full article at MarketingProfs

How a Blog Can Help You Build a Personal Brand Online

Fri, 09/22/2017 - 16:00
To build your online reputation and your personal brand, you need to present yourself as an expert, someone people will want to hire or buy something from. A blog is an ideal way to hone your personal brand online. Read the full article at MarketingProfs

The 10 Industries Most Distrusted by US Consumers

Fri, 09/15/2017 - 15:00
The oil/petroleum and marketing/advertising industries are the most distrusted by consumers in the United States, according to recent research from HaloCigs. Read the full article at MarketingProfs

60+ Boutique Hotels, 1 Unique Brand: Kathleen Reidenbach of Kimpton on Marketing Smarts [Podcast]

Wed, 09/13/2017 - 16:00
Kathleen Reidenbach, chief commercial officer for Kimpton Hotels & Restaurants, shares lessons in managing a global brand for a hospitality company with more than 60 boutique properties all over the world. Read the full article at MarketingProfs

Five Keyword Types Small Business Owners Need to Track for Social Media and Web Monitoring

Wed, 08/30/2017 - 16:00
Social media monitoring has become an important part of digital marketing. Though most marketers understand its necessity, the details aren't as clear. The most common question: What keywords should I monitor? Read the full article at MarketingProfs

These Six Nonprofit Strategies Will Supercharge Your For-Profit Business

Mon, 08/28/2017 - 16:00
To survive and thrive, nonprofits have had to develop approaches and skills that for-profits can also use to improve their competitive position, customer relations, and long-term health and value. Read the full article at MarketingProfs

Loyalty in the Time of Couponing: Barry Kirk on Marketing Smarts [Podcast]

Wed, 08/23/2017 - 16:00
Barry Kirk, vice-president of marketing for Maritz Motivation Solutions, shares tips on developing effective loyalty programs and discusses strategies for building "cult loyalty" for your brand. Read the full article at MarketingProfs

Is There Such a Thing as a 'Brand Fail' Anymore?

Thu, 08/17/2017 - 16:00
When corporations mess up, the online outrage and media recrimination seem devastating. But, these days, the result is often increased brand awareness. What does a business have to do to really fail? Read the full article at MarketingProfs

How to Become a Merchandising Rock Star: Andrea Syverson on Marketing Smarts [Podcast]

Wed, 08/09/2017 - 16:00
Branding and merchandising expert Andrea Syverson explains how brands can become merchandising rock stars, how B2B and B2C brands alike can use merchandising to address customer pain points, and how "verbifying" your brand can help you to focus your marketing message. Read the full article at MarketingProfs