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Marketing Resources for Marketing Professionals
Updated: 1 day 2 min ago

The Share of Digital Display Ads Bought Programmatically

Fri, 04/20/2018 - 15:00
Some 82.5% of US digital display ads will be bought programmatically this year, according to recent research from eMarketer. Read the full article at MarketingProfs

Global Ad Spend Forecasts by Medium Through 2020

Tue, 04/17/2018 - 15:00
Global spend on mobile advertising grew 38% in 2017, and it's projected to increase 19% per year through 2020, according to Zenith. Read the full article at MarketingProfs

Your Retargeting Program Is Probably Leaving Money on the Table [Infographic]

Mon, 04/16/2018 - 16:00
Many marketers are missing crucial information to help them determine whether their ad budget is being spent in the most efficient and effective way. That means they may be missing out on a lot of incremental revenue. Read the full article at MarketingProfs

The Domination of Mobile Ads: Trends and Statistics [Infographic]

Wed, 04/04/2018 - 16:00
What's new and hot in the world of mobile advertising? A lot. See how marketers are spending on mobile, and get ideas for your own mobile ad strategy. Read the full article at MarketingProfs

How to Ignite Your LinkedIn Marketing Strategy [Infographic]

Tue, 04/03/2018 - 16:00
Want to know the secrets to using LinkedIn for marketing? Ask the experts: the platform's own marketers. Check out these tips from LinkedIn's business solutions team. Read the full article at MarketingProfs

Overcoming PPC Hurdles: Low Search Volume

Tue, 04/03/2018 - 16:00
Here are five ways to overcome low search volume and drive more revenue from your paid search campaigns. Read the full article at MarketingProfs

The Complete Guide to Snapchat Advertising Targeting Options [Infographic]

Tue, 03/20/2018 - 15:00
If you're advertising on Snapchat—or are thinking of doing so—bookmark this comprehensive list of segmenting and targeting options to make your ads more effective. Read the full article at MarketingProfs

Why Your SEO and PPC Teams Must Work Together

Thu, 03/08/2018 - 16:00
Both PPC and SEO are incredibly valuable components of your search engine marketing strategy, but they are even more powerful—and can get you even better results—when they come together. Read the full article at MarketingProfs

The Ad Formats and Categories Consumers Like Most

Tue, 03/06/2018 - 15:00
Among the various advertising formats, television ads are the still the most liked by consumers, according to recent research from Clutch. Read the full article at MarketingProfs

How to Target Millennials With Billboard Advertising

Thu, 02/22/2018 - 16:00
Millennials are known for being a tech-savvy group, but ad overload means many digital ads are simply ignored. One way to capture Millennials' attention: go offline with billboards. Read the full article at MarketingProfs

Six Key Questions to Ask Your Retargeting Provider [Infographic]

Wed, 02/21/2018 - 16:00
You're giving money to your retargeting provider, but how do you know it's spending your money wisely? Here are six questions you can ask to make sure you are working with the right partner for your ads. Read the full article at MarketingProfs

Programmatic Advertising: Benefits, Trends, and Solutions [Infographic]

Tue, 02/13/2018 - 16:00
Unsure if programmatic advertising is right for you brand? Now may be the time to get started if you want to stay ahead of the competition. Check out this infographic for more details. Read the full article at MarketingProfs

The Top Super Bowl Ads According to Biometric Tracking

Wed, 02/07/2018 - 15:00
Among this year's Super Bowl commercials, an ad from Tide did the best job of emotionally engaging audiences, according to biometric tracking conducted by Ipsos. Read the full article at MarketingProfs

Calendars as Marketing Channel: Four Best-Practices for Reaching Your Customers

Fri, 01/26/2018 - 16:00
In our age of information overload, engaging your audience is more challenging than ever. But what if, rather than trying to divert customers' attention, marketers could meet customers where they're already spending time? Read the full article at MarketingProfs

Programmatic Media Buying Trends: Top Approaches, Motivations, and Concerns

Thu, 01/25/2018 - 15:00
Most marketers are now conducting at least some of their media buying programmatically, according to recent research from The Association of National Advertisers (ANA). Read the full article at MarketingProfs

What's Coming Up? Online Advertising Trend Predictions for 2018 [Interactive Infographic]

Mon, 01/22/2018 - 16:00
Marketers can expect 2018 to be a big year for digital advertising, with continued growth in voice search, video ads, targeting accuracy, and more. Check out four big digital ad predictions here. Read the full article at MarketingProfs

#SocialSkim: Coping With Facebook Changes; WhatsApp Business App Launched: 10 Stories This Week

Sat, 01/20/2018 - 16:00
Your social strategy in the wake of Facebook's big algorithm change; WhatsApp launches its business app; Snapchat users unhappy with redesign; Facebook's plans to become more local & declutter Messenger; micro-influencer gold; Facebook's interactive Watch Parties... Read the full article at MarketingProfs

#SocialSkim: Facebook's Sweeping Algorithm Change; LinkedIn's Repositioning: 11 Stories This Week

Sat, 01/13/2018 - 16:00
Facebook's biggest algorithm change in years; LinkedIn's campaign to reposition; networks that Americans want to see gone; LinkedIn has new competition in Ripple; leaked Snapchat data; a new network to combat the echo chamber; more! Read the full article at MarketingProfs

Segmentation Models Are Outdated: How to Update Your Marketing Segmentation Practices

Wed, 01/10/2018 - 16:00
For decades, marketers have meticulously segmented audiences on demographics and personas, but these methods are growing irrelevant. There are stronger predictors of buying habits. Read the full article at MarketingProfs

How News Publishers Are Approaching Native Advertising: Creation and Sales Trends

Mon, 01/08/2018 - 07:00
Just over half of news publishers say they now offer native advertising options on their platforms, according to recent research from the Native Advertising Institute and the International News Media Association. Read the full article at MarketingProfs

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