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Marketing Resources for Marketing Professionals
Updated: 11 hours 42 min ago

Facebook Advertising (Yes, for B2B, Too): Peter Reitano and Jeff Goldenberg of Abacus on Marketing Smarts [Podcast]

Wed, 11/22/2017 - 16:00
Jeff Goldenberg and Peter Reitano, co-founders of the Facebook-first performance marketing agency Abacus, share insights on Facebook advertising and the future of agency marketing. Read the full article at MarketingProfs

#SocialSkim: Facebook's Yelp-Killer Events App; Snapchat's Coming Algorithm: 10 Stories This Week

Sat, 11/18/2017 - 16:00
Facebook's new app wraps Yelp, Foursquare, and Facebook Events into one; Snapchat's massive redesign & upcoming algorithm; LinkedIn streamlines Lead Gen Forms for messages; Amazon courts Instagram, Twitter influencers; the app just bought by a Chinese startup for nearly $1B; more! Read the full article at MarketingProfs

Six Helpful Tips for Holiday Search Ad Campaigns

Tue, 11/14/2017 - 16:00
Fully 40% of holiday shoppers begin searching and purchasing before November 1, which means search engine marketers need a game plan now to make some jolly-good sales this season. Read the full article at MarketingProfs

#SocialSkim: Twitter Doubles Character Limit, Facebook Rolls Out Messenger 2.2: 11 Stories This Week

Sat, 11/11/2017 - 16:00
Twitter doubles tweet character limit (and the surprising result); new features for brands in Messenger 2.2; Facebook's polls for users and pages; Snap looks to algorithmic feed to solve its problems; Twitter's ad subscription service for small businesses... Read the full article at MarketingProfs

Gender Stereotyping in Digital Advertising [Infographic]

Fri, 11/10/2017 - 16:00
Do advertisers promote gender stereotypes—and should they? Choozle surveyed 500 consumers to see what they think about gender stereotyping in ads. One finding: over one-third of respondents like it when ads break gender stereotypes. Read the full article at MarketingProfs

Five Ways to Beat Amazon This Holiday Season (Think Remarketing)

Fri, 11/10/2017 - 16:00
How can your business react to consumer behaviors--and try to beat the retail giant that is Amazon? Here are a few new, innovative ways to keep driving revenue this holiday retail season through next-generation remarketing. Read the full article at MarketingProfs

Paid-Search Trends for 3Q17: Which Devices Are Driving Clicks?

Thu, 11/09/2017 - 15:00
The proportion of clicks on Google paid-search ads originating from smartphones increased significantly between the third quarter of 2016 and the third quarter of 2017, according to recent research from iProspect. Read the full article at MarketingProfs

Rise of the PPC Machines: The Search Marketer's Role in the Age of AdWords Automatons

Tue, 11/07/2017 - 16:00
Are machines going to take over your job? Not quite yet, but search engine marketers need to stay on top of trends in PPC and AdWords automation if they want to stay ahead in their careers—and be ready when the machine overlords do come for us all. Read the full article at MarketingProfs

Direct Marketing Fundamentals: How to Increase Response (an Interview)

Mon, 11/06/2017 - 16:00
The success of a direct marketing campaign depends, to varying degrees, on your list, your offer, and your creative. Getting those three things to work together in sync--in online and offline channels--will explode your results. Here's an overview, in interview format, of the fundamentals of direct marketing. Read the full article at MarketingProfs

#SocialSkim: LinkedIn's New Benchmark Tool; Facebook's Enterprise Software: 10 Stories This Week

Sat, 11/04/2017 - 15:00
This week: LinkedIn's new tool helps measure your competition's growth; Facebook's quiet journey into enterprise software, plus new Group admin controls; how Twitter's edging toward profitability; cool ways to get creative with LinkedIn video; more! Read the full article at MarketingProfs

#SocialSkim: Facebook's Warning to Marketers; LinkedIn Smart Replies: 10 Stories This Week

Sat, 10/28/2017 - 16:00
Facebook's stark reminder to advertisers that they don't hold the power; LinkedIn upgrades messaging--and your productivity--with smart replies; Facebook's Pinterest-esque "Sets"; Snapchat could soon be a source of referral traffic; Twitter's "transparency center"; social commerce is coming... Read the full article at MarketingProfs

Omnichannel: The Secret to Digital Advertising Success [Infographic]

Tue, 10/24/2017 - 16:00
Why consider an omnichannel advertising campaign? Because 91% of businesses experience greater customer retention rates after adopting an omnichannel strategy, according to today's infographic. Check it out to see how omnichannel can help you and how you can get started. Read the full article at MarketingProfs

#SocialSkim: Facebook Tests Résumé Feature; New LinkedIn Video Ads: 10 Stories This Week

Sat, 10/21/2017 - 16:00
Facebook tests full-fledged résumé feature, acquires feel-good social media app tbh; LinkedIn's new mobile video ads (also, its Website Demographics); Vine founder's addictive new social trivia app; Facebook's food-delivery ordering; 8 great ways to improve your Instagram Stories... Read the full article at MarketingProfs

The State of E-Commerce Ad Retargeting [Infographic]

Thu, 10/19/2017 - 15:00
Most major e-commerce sites in the United States are now using Facebook's advertising retargeting options, according to recent research from Nanigans. Read the full article at MarketingProfs

Television Advertising in 2017: Audience, Cost, Duration, and Genre Trends

Tue, 10/17/2017 - 15:00
The US television audience for the 2017-2018 season consists of 304.5 million viewers and 119.6 million households, according to recent research from Nielsen. Read the full article at MarketingProfs

#SocialSkim: LinkedIn's New Sales Navigator, Snapchat's Transformative Feature: 11 Stories This Week

Sat, 10/14/2017 - 16:00
Snapchat launches a feature that will transform how people use the app and discover businesses; LinkedIn upgrades its Sales Navigator; Facebook just surpassed Netflix in online video; Twitter's bookmarking feature; how and why you should use two-person Instagram Live Stories... Read the full article at MarketingProfs

YouTube Advertising: The Complete Guide to Targeting Options [Infographic]

Thu, 10/12/2017 - 16:00
Video ads can take more effort to produce than more static types of advertisements, so make sure that those ads are being seen by your key audience. Here's how to use YouTube advertising to target just the right audiences with just the right ads. Read the full article at MarketingProfs

#SocialSkim: Facebook's Big Swipe at LinkedIn; Instagram Polls: 10 Stories This Week

Fri, 10/06/2017 - 16:00
Facebook takes on LinkedIn via ZipRecruiter integration; Instagram polling via Stories; Bumble's new professional networking and mentorship feature; Messenger Lite enters US market; Shopify makes it easy to buy on Instagram; Facebook Ads monetize your email list; much more! Read the full article at MarketingProfs

LinkedIn Advertising: The Complete Guide to Targeting Options [Infographic]

Thu, 10/05/2017 - 16:00
B2B marketers are finding that ad targeting on LinkedIn can help them get their brands in front of just the right audiences. But where should they start when selecting those audiences? This infographic explains how to target your LinkedIn ads. Read the full article at MarketingProfs

#SocialSkim: Twitter Tests Longer Tweets; LinkedIn User Content Preferences: 10 Stories This Week

Sat, 09/30/2017 - 16:00
Twitter tests longer tweets (but how long & for whom?); LinkedIn users' content preferences; Facebook retargeting of physical-store shoppers; Instagram nears 1B users; tbh tops app charts, brings positivity to teens; tools to research competitors' social strategy; more! Read the full article at MarketingProfs

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