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Marketing Resources for Marketing Professionals
Updated: 13 hours 47 min ago

How to Target Millennials With Billboard Advertising

Thu, 02/22/2018 - 16:00
Millennials are known for being a tech-savvy group, but ad overload means many digital ads are simply ignored. One way to capture Millennials' attention: go offline with billboards. Read the full article at MarketingProfs

Six Key Questions to Ask Your Retargeting Provider [Infographic]

Wed, 02/21/2018 - 16:00
You're giving money to your retargeting provider, but how do you know it's spending your money wisely? Here are six questions you can ask to make sure you are working with the right partner for your ads. Read the full article at MarketingProfs

Programmatic Advertising: Benefits, Trends, and Solutions [Infographic]

Tue, 02/13/2018 - 16:00
Unsure if programmatic advertising is right for you brand? Now may be the time to get started if you want to stay ahead of the competition. Check out this infographic for more details. Read the full article at MarketingProfs

The Top Super Bowl Ads According to Biometric Tracking

Wed, 02/07/2018 - 15:00
Among this year's Super Bowl commercials, an ad from Tide did the best job of emotionally engaging audiences, according to biometric tracking conducted by Ipsos. Read the full article at MarketingProfs

Calendars as Marketing Channel: Four Best-Practices for Reaching Your Customers

Fri, 01/26/2018 - 16:00
In our age of information overload, engaging your audience is more challenging than ever. But what if, rather than trying to divert customers' attention, marketers could meet customers where they're already spending time? Read the full article at MarketingProfs

Programmatic Media Buying Trends: Top Approaches, Motivations, and Concerns

Thu, 01/25/2018 - 15:00
Most marketers are now conducting at least some of their media buying programmatically, according to recent research from The Association of National Advertisers (ANA). Read the full article at MarketingProfs

What's Coming Up? Online Advertising Trend Predictions for 2018 [Interactive Infographic]

Mon, 01/22/2018 - 16:00
Marketers can expect 2018 to be a big year for digital advertising, with continued growth in voice search, video ads, targeting accuracy, and more. Check out four big digital ad predictions here. Read the full article at MarketingProfs

#SocialSkim: Coping With Facebook Changes; WhatsApp Business App Launched: 10 Stories This Week

Sat, 01/20/2018 - 16:00
Your social strategy in the wake of Facebook's big algorithm change; WhatsApp launches its business app; Snapchat users unhappy with redesign; Facebook's plans to become more local & declutter Messenger; micro-influencer gold; Facebook's interactive Watch Parties... Read the full article at MarketingProfs

#SocialSkim: Facebook's Sweeping Algorithm Change; LinkedIn's Repositioning: 11 Stories This Week

Sat, 01/13/2018 - 16:00
Facebook's biggest algorithm change in years; LinkedIn's campaign to reposition; networks that Americans want to see gone; LinkedIn has new competition in Ripple; leaked Snapchat data; a new network to combat the echo chamber; more! Read the full article at MarketingProfs

Segmentation Models Are Outdated: How to Update Your Marketing Segmentation Practices

Wed, 01/10/2018 - 16:00
For decades, marketers have meticulously segmented audiences on demographics and personas, but these methods are growing irrelevant. There are stronger predictors of buying habits. Read the full article at MarketingProfs

How News Publishers Are Approaching Native Advertising: Creation and Sales Trends

Mon, 01/08/2018 - 07:00
Just over half of news publishers say they now offer native advertising options on their platforms, according to recent research from the Native Advertising Institute and the International News Media Association. Read the full article at MarketingProfs

#SocialSkim: Snapchat Everywhere; Zuckerberg's Surprising 2018 Goal: 10 Stories This Week

Sat, 01/06/2018 - 16:00
Why you might see a lot more Snapchat on the Web & why it might launch unskippable ads; Zuckerberg's personal 2018 resolution; Instagram recommended posts in user feeds & a new way to share Stories to WhatsApp; 2018 trends & predictions; more! Read the full article at MarketingProfs

Marketers' Top Mobile Advertising Challenges

Thu, 01/04/2018 - 15:00
Marketers say their biggest challenges with mobile advertising are opaque data and a lack of internal knowledge about the approach, according to recent research from AppsFlyer and Forrester. Read the full article at MarketingProfs

The State of B2B Programmatic Advertising

Tue, 01/02/2018 - 15:00
Most B2B firms are now buying or selling advertising programmatically, according to a recent report from Dun & Bradstreet and Adweek BrandShare. Read the full article at MarketingProfs

#SocialSkim: Facebook vs. 'Engagement Bait'; Amazon vs. YouTube: 11 Stories This Week

Sat, 12/23/2017 - 16:00
Facebook's war on engagement bait; Amazon just trademarked AmazonTube; Snapchat is teens' favorite; Twitter makes business direct messaging more personal; make your own Snapchat Lenses; 2018 marketing predictions from LinkedIn; much more... Read the full article at MarketingProfs

The Advertising Media That Consumers Trust Most

Mon, 12/18/2017 - 15:00
Consumers in the United States say television and print are the advertising media they trust most, according to recent research from Clutch. Read the full article at MarketingProfs

#SocialSkim: WhatsApp Business Features; Facebook's New Organic Reach: 11 Stories This Week

Sat, 12/16/2017 - 16:00
WhatsApp unveils business account features, hints at app for brands; Facebook redefines how it calculates organic reach; Instagram just reinvented the hashtag; with "threads," Twitter makes tweetstorms official; Pinterest's self-serve analytics tool; more! Read the full article at MarketingProfs

Five Trends That Will Shape Mobile Adtech in 2018

Wed, 12/13/2017 - 16:00
Ad tech trends seldom mature overnight, but as the industry figures out how it can improve user experience as well as increase revenue, 2018 will be a rough ride for most. Read the full article at MarketingProfs

Five Things Pro Facebook Marketers Do Differently

Wed, 12/13/2017 - 16:00
Why is it that some brands seem to achieve success with social advertising, whereas others struggle to find the right formula? Read on for five secrets from Facebook marketing pros to learn how your Facebook ads can have real impact on your bottom line. Read the full article at MarketingProfs

Global Ad Spend Forecast for 2018

Wed, 12/13/2017 - 15:00
Global advertising expenditure is expected to grow 4.1% in 2018 and reach a total spend of $578 billion by year's end, according to recent research from Zenith. Read the full article at MarketingProfs

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