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Marketing Resources for Marketing Professionals
Updated: 3 hours 9 min ago

#SocialSkim: Snap's College Play, Facebook's Tinder Test, LinkedIn's ProFinder: 11 Stories This Week

Sat, 09/16/2017 - 16:00
Snapchat again courts college audience; Facebook tests a Tinder-like feature, to spend $1 billion on original programming for "Watch"; Twitter's new account-sharing feature; a year into LinkedIn ProFinder; Facebook's ad format for print catalogs; Apple partners with Snapchat for AR; much more! Read the full article at MarketingProfs

Seven Tips for Writing Better-Performing Expanded Text Ads [Infographic]

Mon, 09/11/2017 - 16:00
Google ads are a competitive space. Check out this infographic for seven tips—with supporting data—to help you get the best ROI on your ads. Read the full article at MarketingProfs

Measuring Marketing ROI: Are You Doing It Right?

Mon, 09/11/2017 - 16:00
Today's consumers connect with brands through more channels and devices than ever before. And though many companies have some process in place to measure marketing ROI, few are doing it right. What do you need to know to get right? Read the full article at MarketingProfs

#SocialSkim: Facebook Rolls Out 'Watch,' LinkedIn's New Audience Network: 10 Stories This Week

Sat, 09/09/2017 - 16:00
Facebook's YouTube competitor Watch goes live; LinkedIn's major new Audience Network tool; WhatsApp gets serious with a business app; where Snapchat still beats Instagram; the app Millennials say is more indispensable than Facebook or Instagram; much more... Read the full article at MarketingProfs

Four Facebook Remarketing Ads That Enhance E-Commerce Revenue

Wed, 09/06/2017 - 16:00
With 2 billion monthly active users on Facebook, the question is no longer whether you should advertise on the platform--but how. Here are four types of Facebook retargeting that can help you increase e-commerce revenue. Read the full article at MarketingProfs

#SocialSkim: YouTube's Major Facelift, Saudi Arabia's Surprise Sarahah App: 10 Stories This Week

Fri, 09/01/2017 - 16:00
YouTube's first-ever logo change and new mobile design & capabilities; anonymous messaging app Sarahah's surprise success; Facebook bans some Pages from advertising; WhatsApp verified biz accounts; 2018 social media trends; Hurricane Harvey & social... Read the full article at MarketingProfs

The Complete Guide to Facebook and Instagram Advertising Targeting Options [Infographic]

Thu, 08/31/2017 - 16:00
With so many targeting options for Facebook and Instagram ads, figuring out the combination that will give you the best results can be a challenge. Today's infographic clearly illustrates all the targeting choices to help you find your ideal audience. Read the full article at MarketingProfs

Facebook Advertising Benchmarks for 2Q17

Thu, 08/31/2017 - 15:00
The average clickthrough rate on Facebook ads increased significantly between the second quarter of 2016 and the second quarter of 2017, according to recent research from Nanigans. Read the full article at MarketingProfs

The Complete Guide to Twitter Advertising Targeting Options [Infographic]

Wed, 08/30/2017 - 16:00
Twitter offers a lot of options for targeting your ads. This infographic breaks them down into an easy-to-follow guide to ensure your ad dollars are being spent on the right audience. Read the full article at MarketingProfs

#SocialSkim: Facebook's Big Weak Spot, LinkedIn Launches Video: 11 Stories This Week

Sat, 08/26/2017 - 16:00
Young users may be ready to abandon Facebook; LinkedIn launches video upload, Reddit follows suit; Snapchat wants to transform news, and so does Facebook; Facebook algorithm to punish fake videos; 24 hot tools for social media; more! Read the full article at MarketingProfs

The Who, What, Where, When, Why, and How of Ad-Blocking [Infographic]

Fri, 08/25/2017 - 16:00
Google is releasing its own ad blocker for Chrome in 2018. What does that mean for marketers? The ad-blocking phenomenon is complex and can put a crimp in your ad plans, but this infographic explains what's going on and what marketers should be aware of. Read the full article at MarketingProfs

#SocialSkim: Facebook and Instagram Redesign, Amazon's Spark vs. Instagram and Pinterest: 10 Stories This Week

Sat, 08/19/2017 - 16:00
This week: Facebook, Instagram aim for engagement with redesigns; all about Amazon's Spark social platform; LinkedIn's smart share options, a court case it lost, and its native video; Apple pushes original shows; much more! Read the full article at MarketingProfs

The 10 Biggest Advertisers in the United States

Thu, 08/17/2017 - 15:00
Procter & Gamble is the company that spent the most on advertising in the United States during the first quarter of 2017, according to recent research from Kantar Media. Read the full article at MarketingProfs

Why Your Paid Social Is Failing, and Best-Practices for Social Advertising

Wed, 08/16/2017 - 16:00
Social marketing is different because your audience talks back--immediately, directly, and sometimes not in your favor. If you're developing a social advertising strategy the way you would for PPC ads or email, you're missing a huge opportunity to capture market share. Read the full article at MarketingProfs

How Digital Ad Frequency Impacts Awareness and Purchase Intent

Wed, 08/16/2017 - 15:00
Exposing consumers to digital ad campaigns multiple times increases brand awareness and purchase intent, but the benefits diminish after a certain point, according to recent research from Nielsen. Read the full article at MarketingProfs

The Challenges of Programmatic Advertising and How to Overcome Them [Infographic]

Tue, 08/15/2017 - 16:00
Today's infographic explores three perils of programmatic ad buying and explains how to make sure your brand is safe, your ads are viewable, and your reputation is safe from fraudsters. Read the full article at MarketingProfs

#SocialSkim: Facebook Launches Original Shows, Social Media Claims 3 Billion Users: 11 Stories This Week

Sat, 08/12/2017 - 16:00
Social has 3 billion users (and other need-to-know stats); Facebook's original video push; LinkedIn expands partners program; a mobile messaging foray by YouTube; Google's Snapchat Discover competitor; Snapchat's powerful tool for marketers... Read the full article at MarketingProfs

Programmatic Display Advertising: Why CMOs Are Fed Up

Thu, 08/10/2017 - 16:00
It's a multibillion-dollar problem that's shaking the confidence of thousands of marketing decision-makers. But what is it, exactly, and why is it leaving CMOs fed up and frustrated? Read the full article at MarketingProfs

#SocialSkim: Facebook Messenger Upgraded for Business, a Big Blow to Snapchat: 10 Stories This Week

Sat, 08/05/2017 - 16:00
Facebook unleashes Messenger 2.1 with business-friendly features, may be working on futuristic video chat; stock market rejects Snapchat; Pinterest homes in on search with selling focus; Facebook's big News Feed algorithm change; much more! Read the full article at MarketingProfs

#SocialSkim: LinkedIn's New Website Demographics, WhatsApp's Business Chat: 10 Stories This Week

Sat, 07/29/2017 - 16:00
This week: LinkedIn's powerful new website-visitor insights tool; WhatsApp's rumored business chat app and new milestone against Snapchat; Facebook's new Groups for Pages; an indispensable social media cheat sheet; and much more! Read the full article at MarketingProfs

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