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Marketing Resources for Marketing Professionals
Updated: 2 hours 28 min ago

Facebook vs. Google: AdRank Auction Factors [Infographic]

Mon, 08/06/2018 - 16:00
Which advertising platform is best for your business? Check out how both Google AdWords and Facebook Ads work to get yourself ready to make some bids. Read the full article at MarketingProfs

The Inner Workings of Advertising on Amazon [Infographic]

Thu, 07/19/2018 - 16:00
Are Amazon ads the next Google Adwords? You might not know that the online store also sells advertising space. Check out the options to see if Amazon ads could work for your brand. Read the full article at MarketingProfs

How Color and Typography Influence Consumers [Animated Infographic]

Mon, 06/18/2018 - 16:00
Color and typography set the tone for your brand. They are the first elements people notice, so make sure you get them right. Read the full article at MarketingProfs

Five Myths About PPC... Busted! [Infographic]

Mon, 06/04/2018 - 16:00
Do all digital ads need a CTA? Do you have to spend big money on PPC campaigns to see big results? No, and no, according to a study that busts some common PPC myths. Read the full article at MarketingProfs

Marketing in the Fast Lane: NASCAR Team Owner Tad Geschickter on Marketing Smarts [Podcast]

Thu, 05/31/2018 - 16:00
JTG Daugherty team owner Tad Geschickter talks about his approach to NASCAR sponsorship and brand partnerships. Geschickter's team fields the Monster Energy NASCAR Cup Series cars of AJ Allmendinger and Chris Buescher. Read the full article at MarketingProfs

How to Tap Into Hidden Marketing Spend to Fuel Growth: Optimizing CPE

Thu, 05/17/2018 - 16:00
Marketers managing consumer promotions and engagement (CPE) efforts often can't easily measure ROI and determine what's working. Here are five tips to make CPE for consumer goods brands more efficient and profitable. Read the full article at MarketingProfs